The Strong Buzz

“Apiary by guest reviewer Kiri Tannenbaum”

June 6, 2009

Five years ago I was set up on my most successful "blind date." The place? Casa Mono. My date? Andrea Strong. Andrea and I were introduced by our mutual friend and editor, Pat Cobe who thought the two of us would hit it off—she was right. Andrea and I were both career changers into the world of food, we were both single, and most importantly: we were neighbors in Gramercy Park. So close in fact, that the backs of our buildings faced each other. As our friendship grew we met many a night at the neighborhood watering hole, Bar Jamon, shared stories over sake at our Japanese joint, Choshi, and caught up over coffee at 71. 

Since our first date (as you all know by now) Andrea has fallen in love, married, and even got knocked up. If all that weren’t enough life change for one woman (that woman being me) she also abandoned me. Yep, packed up and shipped out to where everyone goes when they fall in love, get married, and knocked up: Brooklyn.

Since Andrea (and Craig) moved a little over a year ago, I’ve been left to navigate the murky waters of restaurants in our neck of the woods. Don’t get me wrong, of course living near Union Square I have easy access to an array of amazing restaurants: Gramercy Tavern, Irving Mill, Bar Jamon, and—RIP—Amai. But in the 12 years that I’ve lived in the neighborhood there has rarely been a gastronomic motive, other than to meet Andrea on the corner, for me to venture to Third Avenue. That has since changed. Late last summer Apiary, a sleek, boutiquey little restaurant, popped up an unlikely stretch of Third Avenue wedged between Renew + Relax (a nail salon) and The Pourhouse (a fratty sports bar). Odd coordinates for a venue that boasts sweetbreads and skate. I didn’t rush to visit, instead waited until spring with the bees buzzing and for Apiary to work out their kinks. One of which was installing new chef Scott Bryan.  

Though new to Apiary, Chef Bryan is no newcomer. His decade long career includes stints at Gotham Bar & Grill, Bouley, Le Bernardin, Lespinasse, and Veritas where he received three stars from The New York Times. No doubt he knows his way around a kitchen. Bryan’s menu at Apiary definitely tells the tale of his journey through the upscale restaurants of New York with his own Global and modern bent.

Leah and I were the first to arrive and snuggled up in the corner of the chocolate noir bar beside a few two-tops with window-side seats. The bartender, extraordinarily patient, served us generous sips of the well-crafted winetails: spiced pear sangria, which went down like a sophisticated fall apple cider and the equally enticing macerated apricot with sake and fresh mint. Both supremely delicious. Set back from the front bar area is the stylish dining room: draped in stark grays with espresso wood tables and banquettes running along the perimeter. A minimalistic look which appeared to be a bit West Elm mixed up with a hint of the quirky aesthetic of Anthropologie. I could’ve sworn I’ve seen those Lucite stencil lighting fixtures there or at Urban Outfitters. (Disclosure: Having since read the press release, I learned the furnishings are actually from the contemporary Italian furniture store, Ligne Roset. Shows you where I’ve been shopping.)

While I was sitting at what I thought was a West Elm table – which I liked very much - we started with some wine. Leah took charge with the list and ordered a bottle of 10-year-aged Spanish Rosé, Raventos I Blanc ‘La Rosa’ from Catalonia, reasonably priced at $25. However, at first drop it tasted less like Rosé and more like a very dry Sherry. Some of us weren’t thrilled with the bait and switch so our waiter generously poured us a few glasses of white. We started off with the Hamachi Crudo ($12) pillowed by creamy avocado, delicate microgreens, ribbons of fennel lightly glossed with a citrusy dressing and spiked with jalapeño. The grilled Thai Squid Salad ($14) chocked with fresh seafood offered a nice balance of crunchy peanuts and a mellow dressing, not overpoweringly sweet like many Thai salads can be. We devoured the smoked salmon special perched on a brioche crouton topped with a perfectly poached egg oozing into a pool of warm butter.

You may be wondering, “Where does ‘Apiary’ come into play?” No, honey is not infused into every dish. But you will find a beautifully curated group complementing the cheese selection ($13) which falls on the starters. Spring Flower, Fall Flower, and Raspberry Rose arrive in small wooden boxes with dippers to drizzle—or douse—the golden and amber threads.

After we wiped the honey clean with the warm toasted walnut bread we finally lifted our heads hovering over our plates to see that despite it being Wednesday, the room was buzzing. Tables of well-suited businessmen--who closely resembled the designers featured in the IKEA catalogue, a few double dates (I guess people still do that), a generally more mature crowd than The Smith just across the way. The downside, with a full dining room sound bounces all around the hard surfaces creating much cacophony. Subsequently, when a neighboring party left and a couple took their place they quickly sought refuge away from us by the kitchen door. Guess they were not interested in the details of my bra fitting experience. Note: If you’re coming for quiet conversation, you may want to pick a table by the front window off the bar.

Our waiter soon piled our table with plates of roasted organic chicken ($22) with crispy peppery skin, moist and tender over mascarpone polenta and earthy wild mushrooms. Grilled Berkshire pork loin ($23) seemed like a holdover from the winter menu; dressed with sweet delicate turnips and a Brussels sprout slaw. Though a bit wintery for spring, it was tender, juicy, and gone in about two seconds! The Atlantic skate ($23) was the real winner: sautéed until firm, surrounded by smoky bacon and razor clams drowning in a creamy puddle flecked with al dente cubed potatoes and aromatic with chives and tarragon. Reminiscent, yet way better, of a can of Campbell’s New England clam chowder.

A very busy bee, chef Scott Bryan, popped in and out of the kitchen door to observe the tables gobbling up his creations both savory and sweet. Yes here at Apiary, there is no pastry chef and Bryan moonlights as both. Unfortunately, that was where Apiary fumbles. The waiter said it perfectly when reciting his top picks for dessert, apple tart tatin and panna cotta, being the best of the 80s. Totally. The warm Valrhona chocolate cake ($8) didn’t hold a candle to the imaginative 21st century cuisine on Bryan’s well-thought out menu. Luckily, those gorgeous honeys made an encore appearance during the tea service. Next time, I’ll save the cheese course for last and have an appropriately sweet ending unique to Apiary and Third Avenue.

Apiary is located at 60 3rd Avenue between East 10th and East 11th Street.

Andrea Strong